The art of error: 12 clever 404 pages

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Jerry Cao is a UX content strategist at UXPin — the wireframing and prototyping app. To learn how to master the art of persuasive design, download the free e-book Interaction Design Best Practices: Time & Behavior. There are times when 404 error pages frustrate and annoy you. Interestingly enough, there are also times when they delight you to the point you don’t mind the dead link. But the difference between the two is not chance. Your 404 error page should reflect the same thought and design as every other page — more, even, considering that it’s mere appearance is already…

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