5 psychology principles every visual marketer should know

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This post first appeared on the Image Brief blog. Let’s face it. Lifestyle photography can be cheesy, bland, or completely lackluster. Even for experienced creatives, it’s hard to balance what’s engaging with what sells. That’s why we see so many cheesy stock photos — and so many boring ads — in marketing materials. The ‘search’ for the perfect visual can be frustrating, particularly when we’re using broad keywords like ‘lifestyle photography’ and ‘happy people’ to choose the perfect photo. We need to dig deeper. In a study of more than 10,000 participants from 48 countries, psychologists Ed Diener of the…

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