The art of copy – designing for words

Jerry Cao is a UX content strategist at the wireframing and prototyping app UXPin. For visual case studies of IxD from top companies like Google, Yahoo, AirBnB, and 30 others, download the free e-book Interaction Design Best Practices: Volume 1. Language is what separates man from the beasts. Our ability to rapidly communicate with words is the reason why the three-toed sloths aren’t ruling the world right now. Language is a bit like our claim-to-fame as a species, but it is a multi-faceted and complicated tool that can just as easily cut your hand as aid you. Source: “Poetry Books.”…

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