Amazon.com features The Wirecutter travel column as an ‘experiment’

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If you were a lucky Amazon.com customer today, you may have seen something unusual when accessing the site: A feature story from The Wirecutter, a highly regarded product review site, called The Best Travel Gear For Your Next Journey — with a percentage of those items available right there on Amazon. What’s up with that? Is Amazon now sponsoring independent editorial content directly on its portal? We caught up with Brian Lam, founder of The Wirecutter to get the 411. Anyone familiar with The Wirecutter knows about its participation in Amazon’s affiliate program — and that most of the site’s revenue…

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