Will Adobe’s Kickbox transform good ideas into popular products? VP Mark Randall says ‘yes’

Adobe has introduced to the tech world a product toolkit called Kickbox, a step-by-step strategy designed to inspire innovative ideas within companies while avoiding management red tape. In a talk at The Next Web Conference, Kickbox’s creator Mark Randall, vice president of creativity at Adobe, described to a packed audience how two years ago, the company initially developed Kickbox as an internal process. Adobe has since open sourced Kickbox for other organizations and entrepreneurs to adapt for themselves. Today, Kickbox is a complete system designed to support new ideas derived from personnel on every level of the company — from the mail room to the board room…

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