The 5 pillars of visual hierarchy in Web design

Jerry Cao is a UX content strategist at UXPin — the wireframing and prototyping app. To learn more about how to create visually digestible interfaces, download the free e-book Web UI Design for the Human Eye: Colors, Space, Contrast. Visual hierarchy is the difference between a site that strategically influences user flow and decisions, and a site that just “looks nice.” An interface’s visual hierarchy relies on the same principles of aesthetics used by the Renaissance masters, but on top of that (or rather beneath it) there’s the subtext of secondary goals – promoting specific content, encouraging user signups and…

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