Google knows you want emoji jogger pants, but not what awful thing you’ll wear next

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Google has just launched its inaugural fashion trends report and intends to make bulletins on what’s hot and what’s not in the world of apparel a regular thing. Its theory – all that search data means it knows what the world wants to wear. The problem is, while Google may know that a lot of people are searching for emoji-patterned jogger pants – a development for human society which should frighten us all – it doesn’t necessarily know what’s coming next. People turn to search when they have a catalyst to seek something out. You’ll only search for those accursed…

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