Google knows you want emoji jogger pants, but not what awful thing you’ll wear next

Google has just launched its inaugural fashion trends report and intends to make bulletins on what’s hot and what’s not in the world of apparel a regular thing. Its theory – all that search data means it knows what the world wants to wear. The problem is, while Google may know that a lot of people are searching for emoji-patterned jogger pants – a development for human society which should frighten us all – it doesn’t necessarily know what’s coming next. People turn to search when they have a catalyst to seek something out. You’ll only search for those accursed…

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