Moments as a currency: Brian Wong on identifying and addressing customers’ needs at TNW Europe Conference

Sharing his ideas on the future of advertising at TNW Europe Conference, Kiip founder Brian Wong spoke about the importance of identifying consumer needs by tracking key moments of their lives — and how it’s becoming easier than ever to do so. “Learn what people care about and when they care to identify, acknowledge and service customers’ needs,” said Wong. People turn to their mobile devices when they have a need of some sort, be it entertainment, information or a service to help them get something done. In doing so, users go through moments, such as completing a task, indicating a preference…

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