Indian fashion retailer Myntra is closing its site on May 1 to focus on app-based sales


Myntra, a major Indian clothing e-store, will shut down its website on May 1 and only sell its products via its mobile apps, reports The Times of India. About 80 percent of Myntra’s traffic and 70 percent of its sales are on mobile. The company stocks products from over 1,000 brands and reportedly clocks nearly $50 million a month in sales. Myntra co-founder Sachin Bansal said in February that it is “100 percent focused on mobile and [is] making all our investments on the platform going forward.” The move might pay off for Myntra in India, where online shopper penetration…

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