Enhancing customer engagement with interactive voice response

microphone record
This post is part of a series titled, 'Future of Communications,' and is brought to you by Nexmo.

Interactive voice response (IVR) is a technology that allows a computer to interact with a human through the use of voice and input via keyboard. Although mobile marketing is gaining traction with the use of apps, SMS and emails, the use of voice as a channel is often not considered a staple in the mix. However, there are two main advantages to using IVR to better engage with your customers.  Firstly, it can surpass country restrictions placed on SMS. These may include the typical 160 character limit per message and country restrictions, such as the inability to deliver promotional messages…

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