Infographics platform Infogr.am buys infographics blog Visualoop to promote awareness of… infographics

While many startups pay close attention to their own blogs in the name of ‘content marketing’, you don’t often hear about many actually acquiring a blog. That’s what’s happened in the case of Infrogr.am, however. The creator of the popular infographic-creation platform has bought Visualoop, a Brazil-based blog covering the data visualization scene. The unusual move won’t see the blog become one giant ad for Infogr.am, however – Visualoop will maintain editorial independence. For Infogr.am’s Latvia-based CEO Uldis Leiterts, this deal is part of the startup’s aim to promote “long-term data literacy.” Much the same way that Google and Facebook…



This story continues at The Next Web



from The Next Web http://ift.tt/1zPoR9I

via IFTTT