Infographics platform Infogr.am buys infographics blog Visualoop to promote awareness of… infographics

Infogram-Visualoop

While many startups pay close attention to their own blogs in the name of ‘content marketing’, you don’t often hear about many actually acquiring a blog. That’s what’s happened in the case of Infrogr.am, however. The creator of the popular infographic-creation platform has bought Visualoop, a Brazil-based blog covering the data visualization scene. The unusual move won’t see the blog become one giant ad for Infogr.am, however – Visualoop will maintain editorial independence. For Infogr.am’s Latvia-based CEO Uldis Leiterts, this deal is part of the startup’s aim to promote “long-term data literacy.” Much the same way that Google and Facebook…



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