Facebook adds call to action buttons to Pages

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Following a slew of new tools for publishers yesterday, Facebook has announced seven “call to action” buttons for Pages. Page admins can now select one of seven buttons, which use verbs to attempt to get user conversion and appear on top of the cover photo. The options are: Book Now Contact Us Use App Play Game Shop Now Sign Up Watch Video Dollar Shave Club, which has been trialing the buttons says that adding a “Sign Up” button converted 2.5x more users than previously. Call to action is rolling out over the next few weeks in the US and worldwide…



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