Amazon-owned Twitch acquires esports agency GoodGame


Game streaming service Twitch has just announced that it has acquired esports agency GoodGame. In an announcement Twitch stated: The acquisition will allow Twitch to harness GoodGame’s unique service package, as well as its staff’s industry expertise and community leadership, in order to offer an even broader array of support and monetization opportunities to the greater Twitch community. According to Twitch, GoodGame will help broadcasters better monetize their feeds by doing all the heavy lifting associated with sponsorships, advertisements, and merchandising. GoodGame CEO, Alexander Garfield said in today’s announcement, “We view GoodGame as a conduit. Its purpose is to help…

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