How to sell on social networks like the best e-commerce brands in the world

Joey Kotkins is the CMO & Co-Founder of Inside Social. Social media has proven itself to be a legitimate marketing channel, however, most brands, including e-commerce brands, are still in the mindset that social is just a top-of-the-funnel marketing channel. But as the social networks have matured and consumers’ social media behaviors have evolved, social has become a powerful opportunity for e-commerce brands to drive sales. In fact, the Internet Retailer’s 2014 Social Media 500 sold an estimated $2.69 billion last year from shoppers clicking directly from social networks, up 62.5 percent from 2012. As social has increasingly become pay-to-play,…



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