How to utilize Facebook to win e-commerce marketing this Christmas


Joey Kotkins is the CMO & Co-Founder of Inside Social. The 2014 holiday season will break every digital marketing record. Marketers are voting with their wallets, and their goals are clear: they want to drive sales. So the holiday shopping season will come and go – online retail numbers will be better than ever before, and, in January, digital marketers will be patting themselves on the back and calling it a success. But what they don’t realize is that 95 percent of brands will deserve a lump of coal in their stockings – because they left sales on the table…

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