Encouraging people to wear wearable technology

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Howard Simms is the co-founder and director of Apadmi. Wearable technology is seen by many developers as an opportunity to bring smart functionality closer to the consumer than ever before. Arguably, the event that has focused minds more than any other is Apple’s long-awaited unveiling of its new smartwatch. The Apple Watch isn’t expected to be released until the spring of 2015, but the tantalizing preview that Apple gave us in September 2014 generated blanket media coverage and developers are already rushing to build third-party apps for the platform. Consumer demand is also growing rapidly with market research firm YouGov…



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