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When it comes to the business value of mobile, the growth and engagement numbers speak for themselves. According to one study from Cisco, traffic from wireless and mobile devices are expected to outpace wired devices by 2018. Not to mention, mobile data traffic will grow three times faster than fixed IP traffic. No matter the size of your company, the time to invest in a mobile strategy was yesterday. With audiences becoming increasingly reliant on their mobile devices for social media, productivity, and their most important research touchpoints, your business cannot afford to lag behind. But getting started isn’t easy.…
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