Why Coca-Cola is targeting experienced entrepreneurs without startups

Screenshot from 2014-12-05 14:18:38

Although traditional corporations and hip and innovative startups may be seen as being on opposite sides of the barricades, they often make steps towards each other. Corporate accelerators, entrepreneurs-in-residence and other forms of collaboration between the two have become a normal thing for the community in Europe and the US in recent years. The Web Summit 2014, which took place in Dublin in early November, showed us another initiative in the field of putting startups and corporations together. The Coca-Cola Company, which has been partnering with mature startups for a while, went public with its year-old platform called Coca-Cola Founders,…

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