Google launches Website Call Conversions to let advertisers track calls from websites following ad clicks

Google today launched a new AdWords tool called Website Call Conversions, which lets advertisers identify and measure calls from their website that occur after an ad click. The company explains that many customers only call a given business after clicking through an ad and learning more about the provided products and services. Google says 70 percent of mobile searchers have called a business directly from search ads, and the company already lets advertisers track this with AdWords click-to-call ads, call metrics, and calls as conversions. Today’s release is specifically for those calls that occur after already navigating to the company’s...

This story continues at The Next Web

The post Google launches Website Call Conversions to let advertisers track calls from websites following ad clicks appeared first on The Next Web.

from The Next Web http://ift.tt/1kOXQ3Q

via IFTTT