McDonald’s big appetite for digital is revealed in plans for online music and mobile ordering

Even fast food needs to get on the digital bandwagon if it wants to reach a wider audience, and McDonald’s is clear about that. What’s interesting is that the Golden Arches has plans to step into digital music and an ambitious eye on e-commerce, as CNBC reports. Job listings on McDonald’s reveal that the company is looking for a release manager for its e-commerce platform and global mobile ordering app. The company is also seeking a product director for music and entertainment, who will “establish multi-channel music and emerging entertainment programs to reward our most enthusiastic customers and drive frequency,”...

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