Bridging the gap: The rise of tech designed for low-income Americans

One of the pieces of advice I hear regularly for startup founders looking for a business idea is to find a problem they’re experiencing and set out to solve it. It’s excellent advice – some of the best companies have been built on that premise – but it also has an enormous blindspot. If tech entrepreneurs come from similar economic backgrounds and demographics, then the solutions they come up with will cater primarily to the needs of their peers. Take an app like Uber. When it first launched, it made on-demand car service more affordable. Its pricing, however, still meant...

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