Rocket Internet launches EatFirst in London, ‘honest’ meals delivered to your door within 15 minutes

Germany-based technology incubator Rocket Internet has launched a new food delivery service for Londoners called EatFirst. The move comes four months after UK food delivery heavyweight JustEat floated with a £360 million IPO, but EatFirst is tackling the market from a slightly different angle. Available only in the centralized pocket of the City of London for now, EatFirst is being sold as a ‘mum’s meals in a flash’ service, focusing on ‘honest’ food. We all hate ‘dishonest’ food, right? For £7, EatFirst serves up freshly prepared lunch with “lightning-fast delivery” – we’re talking within 15 minutes of the order being...

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