Google now offers targeted mobile app install ads in Search and YouTube, deep linking for installed apps

Google today rolled out new Google Search and YouTube ad offerings globally: developers and advertisers can now promote their app via the two sites. The company will suggest keywords that are already effectively resulting in downloads from the Google Play Store. Google first announced the plans to offer these features in April. App promotion features arrived on the Google Display Network in June at the company’s I/O developer conference, and now the app install ads are also available. The company claims that in “just 3 easy steps,” anyone can use the simplified campaign set-up flow to promotes their app on...

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