Mallzee makes moves to become the go-to mobile shopping destination for clothes

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Back in December last year, we brought you news on fashion startup Mallzee, a recommendation app for iPhone that learns a user’s style and suggests clothes they might like to buy from the likes of Urban Outfitters, ASOS, Topman and French Connection. It adopts a familiar (to some) Tinder-esque swiping system too. Like something? Swipe to the right. Hate it? Swipe to the left. Since we last caught up with Mallzee, the Edinburgh-based company has launched a version for iPad users too, but today sees the lid lifted on version 2.0, which heralds a handful of fresh features and general...


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