Facebook introduces bandwidth targeting to help advertisers reach mobile users around the world

Facebook has introduced a new feature for advertisers that allows them to target ads to users on a specific type of mobile network (2G/3G/4G), thereby ensuring that creative campaigns are delivered in an appropriate way for different users around the world. It already allowed targeting by device type, model and operating system of a mobile device, and it now allows targeting by the type of mobile network being used – it wouldn’t be much use trying to serve high-quality video ads to 2G users in a developing market. The company said today that the new feature is accessible via its...

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