WeCycle wants to crowdsource cyclists’ every movement to help make roads safer

WeCycle may sound an awful lot like ‘recycle’, but this iPhone app is more about recording cyclists’ every movement than converting waste into reusable material. TravelAI, the developers behind the app, won a contract from the UK Government to work closely with local authorities with a view towards optimizing travel experiences across each city. And it seems there was a “gaping hole” in the understanding of cycling behaviour. “How can they cater for cyclists, when they don’t even know where and when people cycle?,” the company ponders. This is where WeCycle wants to help. Similar to how you may have...

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