Instagram announces three new business tools for brands: Account insights, Ad insights, and Ad staging

Instagram today announced three new business tools to help brands build their following on the social network: Account insights, Ad insights, and Ad staging. The Facebook-owned company says the new suite of tools will be rolled out “over the coming weeks and months,” but wouldn’t provide details regarding timing or markets. Instagram says the tools are a response to brands asking for more insight into how users engage with and respond to their photos and videos. The suite will thus let brands monitor their posts and campaigns by providing information on reach, impressions, and engagement. The company explains that advertisers...

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