Facebook now lets Pages create News Feed ads to promote Events on desktop and mobile

Facebook today announced a new ad format for Pages looking to promote their Events on the social network. Previously ads were only shown in the right-hand column on desktop, but now brands can create ads for the desktop and mobile News Feed. Called Event response ads, this new offering is accessible in both the Ad Create tool and Power Editor. Also, unlike most of Facebook’s advertising rollouts, this one is available immediately to all Page owners around the world. Here’s an example of the new event ad: As part of the new ad rollout, Facebook is also now letting Event...

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