SoundCloud faces a delicate balancing act to keep creators, labels, users and investors happy

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SoundCloud‘s founder Alex Ljung was one of the most anticipated speakers at International Music Summit (IMS) Ibiza, the three-day conference that gathered professionals from the electronic music industry. In a keynote interview, he got grilled by UK-based journalist Craig McLean on a series of relevant issues, from revenue sharing to rights issues. While Ljung somewhat dodged difficult questions and declined to disclose new numbers, he still made interesting comments on SoundCloud’s past, present and future. It was also quite revealing to see some negative comments being posted on Twitter during his talk, highlighting the end of the startup’s honeymoon period with the electronic…

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