Twitter unveils Audience Insights to detail follower demographics, interests and behaviors

Twitter is unveiling a new analytics tool that should provide marketers with a deeper understanding about the people interacting with them on the platform. The platform can provide information about a variety of audience characteristics, categorized into demographics, interests, lifestyle, purchasing behavior, TV viewing behavior and mobile footprint. The dashboard can you decide how to target potential customers on Twitter. For example, you can learn about what products they’ve recently purchased, their favorite trends or how often the shows they watch on TV. It’ll also help you to choose which medium is best for reaching your audiences, such as an…

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