Google confirms it’s adding a ‘Buy’ button to search

We heard it was coming. Now Google’s Chief Business Officer, Omid Kordestani, has confirmed it: a ‘Buy’ button is on its way to the company’s search results. On stage at the Code Conference, he said: “There’s going to be buy button. It’s going to imminent.” He said the rationale was to reduce “friction” for customers, but there’s another reason he was never likely to mention: Amazon is eating Google’s lunch when it comes to people searching for products. Previous reports suggested that the ‘Buy’ button would be a mobile-only addition, but Kordestani didn’t confirm that. You can expect to hear…

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