Apple steps into the augmented reality arena with its purchase of Metaio

Apple has purchased Metaio, the augmented reality company. Apple confirmed the acquisition in a somewhat vague statement saying that, “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” Supporting documents confirming the sale are derived from the Common Register Portal in Germany, which confirms a transfer of Metaio’s shares to Apple last week. The company makes a number of SDKs and toolkits that help to create augmented reality apps and has created a Holodeck-style game with an iPad. Companies like Facebook and Microsoft consider virtual reality as the wave of the future, and Metaio, a…

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