Google launches Universal App Campaigns for AdWords, updates Analytics and AdMob

At Google’s core is advertising, so it comes as little surprise that the company used its I/O developer conference today to announce a raft of changes heading to its various ad products. First up is Google’s new Universal App Campaigns for AdWords, which the company says will help advertisers reach a wider audience across Google’s Search and AdMob platforms, as well as on mobile sites, on YouTube and on Google Play. Universal App Campaigns can be set up directly in AdWords or from the Google Play Developer Console. “Just provide us with a few inputs about your app — what…

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