Google ‘App Invites’ make recommending cool iOS and Android apps more personal

Google’s pulled the covers off App Invites, a new way for developers to encourage users to recommend their apps. The set of tools allows devs to easily incorporate SMS and email invitations, highlight recommended contacts, create personalized onboarding and measure the success of app invites with custom reports. It’s a timely development and giving users the ability to invite friends in a way that feels less sterile than a lot of the current approaches will definitely appeal to a lot of developers. App Invites doesn’t just give users a simple list of contacts to choose from. It will recommend specific…

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