The psychology of simple

This post originally appeared on the Crew blog. For a concept that we all understand, ‘simple’ is deceivingly difficult to pin down. We may ‘know it when we see it’, but there’s more to what makes a product or website feel simple than just gut reaction. In the words of Steve Jobs: “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” If there’s so much power in creating things that are simple why do…

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