I’m tired of startups asking us to take the risk on their ‘pre-order’ products

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This week’s hot new gadget is a Lily – an autonomous drone that takes to the air and follows you filming whatever you’re doing. I watched the video and immediately got excited about the prospect of taking drone selfies. That was until I saw the big blue pre-order button. Still, I figured the wait time couldn’t be too bad. I clicked and my fears were realized – it doesn’t ship until February 2016 This approach to selling products is becoming more and more common with the rise of hardware startups who can’t or won’t take on the risk of building,…

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