Why Snapchat is outliving and outpacing the competition

There’s no shortage of startups telling us that they’re the future of communication or solving a problem we never knew we had. Not so long ago, Snapchat was one of them. Since its launch on iOS in 2011, the service has amassed more than 100 million users. Its success isn’t because it was the first app to do anything notable or solve a pressing issue, it’s because it represents real life better than the rest by telling it like it is. Web 2.0 brought with it the emergence of user-created content, and Facebook and Twitter in particular have become key communication tools of our…

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