How to handle new customers

When a new prospective customer calls your startup for the first time, who answers the phone? Many companies have put their process on autopilot for responding to inbound sales inquiries – they might have an administrative assistant who answers the phones, or they might have a simple e-mail capture form on a website. But when a prospective customer contacts you for the first time, that’s a powerful chance to make a good first impression. It’s your first opportunity to either start to build a long-lasting business relationship, or (if not handled properly), lose out on thousands of dollars worth of…

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