Watch now: The future of advertising

The rules of engagement are changing. Picture this scene: The whole family is sitting on their couch and everyone is watching the same TV show. One person is controlling the remote control, so the other people cannot really choose what to watch. The world has changed a lot since then. In today’s families, everyone has their own screen and decides what content they want to consume. We’ve just added Daniel Alegre’s talk from the TNW USA Conference 2014 to our TNW Video site and you can watch it right now for free. Alegre, the president of global partnerships at Google,…

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