Google makes it easier to buy products in YouTube ads

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Ads on YouTube videos are about to get more powerful… or annoying, depending on who you ask. A new feature called TrueView for shopping is meant to make it easier for viewers to learn more about a product or make a purchase. Taking advantage of the Cards platform YouTube announced last month, the new TrueView content shows direct links to the products displayed in an ad, taking you to the relevant page on the brand’s website. As with all cards, the ads work on both mobile and desktop. Google says that brands that have previewed the feature have seen some…

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