Android developers may soon try out varied app profiles on the Google Play Store

It’s been awhile since Android app developers have felt that spark of innovation from Google’s app marketplace — but the company is reportedly about to play a cool hand. According to The Information tech blog, Google will use its upcoming I/O developer conference to announce a new program allowing app makers to test different versions of their app’s profile page on the Google Play Store to see which variations resonate best with the public. Known in the trade as A/B testing, developers will be able to swap out high-profile elements of their app presentations such as color schemes and prices to find…

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