Pandora cuts its first deal with artists by partnering with indie record label group Merlin

Pandora today announced its first deal with artists by partnering with Merlin, which it described as “the world’s largest organization for independent record labels.” Its members represent over 20,000 labels, which command around 10 percent of the global and US streaming music markets. The deal, which applies to Pandora’s business in the US, is meant to help independent labels and artists grow both their audiences and their royalties. Financial terms were not disclosed, but the two companies say the agreement is “structured to protect the economics of participating labels.” Here are the partnership’s details: Pandora will accelerate the discovery of...

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