FreshDirect and Foodily launch Popcart, a tool for turning any recipe into a grocery delivery order

Cooking is fun, but tracking down all the ingredients? Not so much. Popcart, a new bookmarklet tool built by recipe search engine Foodily and East Coast-only grocery delivery service FreshDirect, makes things easier by parsing online recipes and automatically sending ingredients to your shopping cart. Sadly, FreshDirect only delivers to five US states, so we can’t all take advantage of this convenient tool just yet. Foodily is working on making it available nationwide, so you can consider the current version as a proof of concept if you live outside of the delivery range. Between vague measurements and different names or...

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