Paul Jarvis experiments with words and design. His latest book is called The Good Creative: 18 ways to make better art. His own mailing list, The Sunday Dispatches, is thankfully free from jerk moves. Everybody (myself included) is always going on and on about how important it is to have a mailing list for your business. It’s the easiest way to keep in touch with your audience and it nets the highest conversions when you’re selling things. The draw to build your list’s subscribers is heard far and wide. When someone subscribes to your email list, they’ve just given you...
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