Snapchat’s Our Story is a publicly viewable set of Snaps that users can contribute to at events

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Snapchat continues to push its ephemeral messaging app in different and unexpected directions. The latest addition is Our Story, a take on public event pages and photo albums which any users can contribute to – provided they’re experiencing it first-hand. Snapchat will debut the feature at the Electric Daisy Carnival this weekend. After capturing a photo or video, users will see the event in their list of available contacts – tap the check-box and it’ll be added to the Story. Our Story is designed to create quick, organic snapshots of a particular place and time. Brands and organisers will certainly...



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