Snapchat’s Our Story is a publicly viewable set of Snaps that users can contribute to at events

Snapchat continues to push its ephemeral messaging app in different and unexpected directions. The latest addition is Our Story, a take on public event pages and photo albums which any users can contribute to – provided they’re experiencing it first-hand. Snapchat will debut the feature at the Electric Daisy Carnival this weekend. After capturing a photo or video, users will see the event in their list of available contacts – tap the check-box and it’ll be added to the Story. Our Story is designed to create quick, organic snapshots of a particular place and time. Brands and organisers will certainly...



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