Amelia works in marketing at Punchkick Interactive. “Big data” is a major buzzword right now. And companies looking to collect, deploy and monetize customer information face a number of hurdles—not the least of which are the customers themselves. Recent revelations that Android may be developing a competitor to Apple’s iBeacon have resparked conversations about the right and wrong ways to track devices and their users. Generally speaking, people simply don’t like the idea of companies tracking their location, nor their phones automatically activating various sensors just because they happen to be in the general vicinity of another device’s sensors. In...
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