Amazon’s new Firefly scanning service can recognize art, TV shows, phone numbers, URLs and more


Alongside the launch of the Fire Phone, Amazon announced Firefly, a new service for identifying products and information out in the real world. Of course, Amazon will also help you find links to purchase those items when relevant. As the debut device for Firefly, the Fire Phone will include a dedicate button that you can press to quickly scan an item. Firefly will recognize phone numbers, UPC, bar codes, URLs, books, TV shows, art and more. Amazon claims that the service can recognize more than 100 million products. A demo by CEO Jeff Bezos showed Firefly recognizing the audio from...

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