How much social media self-promotion is too much?

This post originally appeared on the Buffer blog. If you’ve been to any of Buffer’s social media accounts recently (take Twitter, for instance), you may have noticed that the lion’s share of stories we share come from us. We tweet our own stuff. We toot our own horn. It would certainly seem that we are in the minority with this strategy. There seems to be a a fine line between sharing enough of your own stuff and sharing too much. Most people would rather err on the side of just enough (or even less) in their social media strategy. We...



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