BitTorrent has delivered over 100 million ‘direct to fan’ Bundles since alpha launch 13 months ago

BitTorrent today announced it has delivered more than 100 million Bundles since the new media format’s launch just 13 months ago. The company also revealed that a typical BitTorrent Bundle now drives over 554,000 impressions, 167,000 downloads, and more than 16,000 streams in just 24 hours. Back in May 2013, BitTorrent launched what it calls “an Alpha experiment in digital publishing”: a BitTorrent Bundle is a multimedia format, a new type of torrent file, which promotes fan interaction within the content as opposed to outside via third-party tools. The company argues that as a result, media becomes more valuable each...



This story continues at The Next Web



from The Next Web http://ift.tt/1i1cun0

via IFTTT