The one element that might make you reconsider your sales strategy

old cash register

Gregg Schwartz is the Director of Sales at Strategic Sales & Marketing, an industry founding lead generation company started in 1989. Connect with him and SSM on LinkedIn and Twitter. You’ve developed a great new technology. You’ve invested thousands of hours of work. Now comes the tough part: selling your product. Many start-up CEOs don’t have sales teams to rely on, and they struggle with sales – but this doesn’t have to happen. One of the core truths about sales that start-ups need to understand is that the act of selling is not really about “sales.” Stop thinking of it...

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